New Order melded post-punk and electronic dance music to become one of the most critically-acclaimed bands of the 1980s. Although shadowed by the legacy of Joy Division in their first years, their immersion in the New York City club scene of the early 1980s introduced them to dance music. New Order was Factory’s flagship band, and their minimalist album sleeves and non-image reflected the label’s aesthetic of doing whatever the relevant parties wanted to do, including New Order not wanting to put singles onto the albums.
Fac 193 New Order True Faith 1987
New Order’s music treads a fine line between rock and dance, which can be seen on key tracks such as Temptation, Fac 63 and True Faith, Fac 93. They have heavily influenced techno, and were themselves influenced by the likes of Kraftwerk, Cabaret Voltaire and Giorgio Moroder, and they have also significantly influenced electro, freestyle and house. Bassist Peter Hook contributed to New Order’s sound by developing an idiosyncratic bass guitar technique. He often used the bass as a lead instrument, playing melodies on the high strings with a signature heavy chorus effect, leaving the ‘actual’ basslines to keyboards or sequencers – this tension between ‘natural’ instruments and electronics being a defining characteristic of the New Order sound.
Fac 193r New Order True Faith Remix 1987
New Order album covers were all designed by Peter Saville, rarely showing the band members or even providing basic information such as the band name or the title of the release. Song names were often hidden within the shrink wrapped package, either on the disc itself or on an inconspicuous part of an inner sleeve, or in a cryptic colour code. Saville said his intention was to sell the band as a “mass-produced secret” of sorts, and that the minimalist style was enough to allow fans to identify the band’s products without explicit labeling. Also adding to this air of mystery is the fact that many New Order song titles have nothing to do with the lyrics. In some cases, songs with normal titles appear to have had their titles swapped with other songs. Other song titles such as Thieves Like Us, and Cries and Whispers were taken from the titles of old movies.
Fac 193 New Order Touched by the Hand of God 1987
From 1981 to 1989 New Order recorded five studio albums for Factory, these albums were supplemented by non-album singles, 12-inch remixes, b-sides and a career-spanning compilation, Substance, Fact 200. New Order’s output was not marketed in a conventional manner: releases would appear in the stores with little announcements or advertising and limited press coverage (Factory, famously, never answered their phone). This changed with the release of Technique, Fact 275 ,which, atypically, had a marketing campaign that featured, for the first time, billboard advertising that was given its own catalogue number, Fac 271. A final album for Factory was scheduled for release as Fact 300, but in 1992 Factory declared bankruptcy and the album was eventually released as Republic on New Order’s new label, the paradoxically-named London Records.
Fact 275 New Order Technique 1989
People, Places, Products and Praxis
“And you, forgotten, your memories ravaged by all the consternations of two hemispheres, stranded in the Red Cellars of Pali-Kao, without music and without geography, no longer setting out for the hacienda where the roots think of the child and where the wine is finished off with fables from an old almanac. Now that’s finished. You’ll never see the hacienda. It doesn’t exist.”
Christopher Gray Leaving the 20th Century
(with text appropriated from the Formulary for
a New Urbanism by Ivan Chtcheglov)
Texts and images re-structured from various sources - respect and thanks to those I have sampled. The output of Factory Records inspired me as a teenager and still inspires and informs me today: thank you, Tony Wilson.
Contact: afactoryalphabet@hotmail.com